Circular Economy with EcoNatural: Innovation and Sustainability
February, 2025 · News
The planet’s resources are limited, and we must act responsibly. The circular economy proposes a model in which nothing goes to waste. In this system, all materials are transformed and reintegrated into the production cycle, promoting a more sustainable future.
With this vision, Lucart Professional has developed the EcoNatural line, an innovative and sustainable solution that recycles beverage cartons into dispensers and cellulose.

Waste Transformation: the Key to EcoNatural
This innovative solution gives new life to the components of beverage cardboard packaging, such as those for milk or juices, through a revolutionary process that maximizes the use of each material. From the cellulose fibers contained in these packages, Fiberpack® is obtained, the material used to make recycled paper. Meanwhile, the aluminum and polyethylene are transformed into Al.Pe.®, a recycled and certified raw material used to manufacture dispensers. The result is a set of durable, high-quality products that preserve the natural color of the cellulose fibers, eliminating the need for harsh chemical whiteners. This approach not only reduces the environmental impact of the manufacturing process but also helps save water and energy, promoting a truly sustainable model.
Wide Range of Products for Multiple Sectors
This line includes a variety of products designed to meet the needs of different sectors:- Toilet Paper and Paper Towels: Ideal for the healthcare, hospitality, and foodservice sectors, these products offer softness and strength, ensuring a comfortable and efficient experience.
- Industrial Rolls: Perfect for cleaning tasks in industrial or high-performance environments, with the quality and durability that characterize Lucart.
- Eco-friendly Dispensers: Complement the paper products with a modern and functional design, also made with recycled materials.

Environment, Innovation, and Sustainability
The EcoNatural line stands out for its positive environmental impact, promoting the reuse of beverage cartons to create recycled products. This approach prevents large amounts of waste from ending up in landfills, thus reducing CO₂ emissions. Furthermore, EcoNatural products carry ecological certifications like EU Ecolabel, ensuring they meet the highest environmental standards.Benefits for Businesses and Consumers
EcoNatural is not only an eco-friendly option but also an economical solution for businesses. By opting for recycled and durable products, organizations optimize costs and reinforce their image as environmentally responsible. For consumers, the products offer a comfortable and safe experience, aligned with sustainability values that are increasingly prioritized.A Natural and Modern Design
Moreover, EcoNatural products stand out for their modern and elegant design, reflecting their ecological process and especially appreciated in environments such as hotels and restaurants. This design reinforces the environmental commitment of businesses, creating a positive experience that also strengthens their brand image.